Interview with Maria N. Angelova, CFP,CDFA

How did you get to be a Moms’ Financial Fitness expert?

I would like to share a compelling story with you which brought me to where I am today.

The defining moment in my life happened in the spring of 2005. A year and a half before that I made a life-changing decision to get divorced after 19 years of marriage, 3 sons, 2 family businesses managed by my ex-husband and our main household income coming from those businesses. I was taking care of my 3 boys and keeping my financial planning business as a back-up plan, but was working mainly for my husband’s businesses as a Director of Finances. I realised that I had made inexcusable compromises with my values, tolerance and patience during my marriage and I remained in the marriage for the sake of financial security. I felt guilty for the poisonous environment my children were growing in. I realized that my mission as a mother was in jeopardy. I decided to get a divorce and to make my sons, their childhood needs, their talents and character development a priority and to shun any compromises with my value system. I realized that my sons’ childhood can not be repeated and I decided to do whatever it takes to be available for them. Not only did I not receive any financial help from their father, but in November of 2008 he filed for bankruptcy and closed his businesses, right after he got the court order to start paying child and spousal support. Consequently, I had to take care of my kids and support them all by myself, furthermore I had to pay all the family credits, plus the enormous legal bill and I had to stay healthy and be around.

In the next 7 years I cut many of my expenses, spent the available funds in a way that my sons had their needs met, and made sure that I have enough insurance coverage in case I get sick or die. I also gave my sons a chance to be in the best schools and in the best available programs for them. My oldest son (with the help of student loans and scholarships) finished the psychology program he was dreaming about since his childhood, and now he is happy to do what he loves and is a highly valued specialist. My two younger sons are happy boys, grade “A” students, and are singing on the world biggest stages. Most importantly I instilled in all three of them the awareness of their talents, strengths and dreams and I always found a way to financially support their activities.

Magically we have been managing on a tight budget without complaining but wisely spending and saving. My insurance premiums are high but I insist to have coverage in case I die or get sick so my sons can count on me whatever happens. As a matter of fact applying for my critical illness insurance made me aware that the stress I have been through was critically affecting my health; that was a wake up call to revise my mindset, my diet, my priorities and start counting my blessings. I was so happy when my coverage was approved, my body was healthy! I keep my insurance coverage even though I pay it from a line of credit. I regularly tell my sons that we will always have money for what is important for us, that we are successful and getting richer and richer every day. I also tell them that money is only a vehicle to help us reach our goals’ destinations and we should use this vehicle wisely.

Many of the mothers, who know me, say that I have inspired them with my example.

Even though my children were my main focus I insisted to keep on being active professionally and to work. I have kept the small number of clients I have through the years since 1994 and slowly increased their number. I kept on upgrading my financial planning education during the years, by adding my Certified Financial Planning designation in 2001 and Certified Divorce Financial Analyst designation in 2010. I have been helping my clients not only with my professional knowledge but also with my rich personal experience.

I am successful in any endeavour and live with dignity. I thank God for all the challenges and the strength I have had to overcome them. I came to the realization that my life experience was given to me with the divine duty to share it with other mothers; that the lessons of my life are not only for me but they are to be shared with others so they don’t have the same bitter experience.

During the last 18 years one thing that gave me the most pleasure working as Financial Advisor and Planner is providing peace of mind to my clients that they would have money when they need it the most. Above all it is my special pleasure and satisfaction when I empower mothers to make the right decision so they feel financially and emotionally stable. Gradually in the last two years I took the decision to devote my professional career to help many more mothers to manage their finances and empower them to prioritize wisely and to feel good and in control of their money and at the same time manage wisely risks of life.

­­­­­­­­­­­­­­­­Who are your clients exactly?

I have been working through the years with families, business owners, professionals, women and men alike, but because of my unique personal experience and the success my clients have I decided to specialize in working with mothers who are self-reliant, financially responsible for their own finances and the finances of their families, their children and their own businesses; mothers who have ambitions to make the best of the funds they have, but feel that they lack easy-to-follow strategies and systems to be financial fit for their goals and truly desire to gain confidence that they manage their money in the best efficient way.

How are you different from other financial planners?

I work with self reliant mothers, seriously responsible, often sole responsible, for the money of their families and their businesses. I am one on them for many years. I am mother of 3, self-employed and self-reliant, being through marriage and through divorce. This makes me very different from any of the other planners and advisors, who might know the challenges and struggles only in theory. In addition I have my designations and education as Certified Financial Planner and Certified Divorce Financial Analyst which gives me broad professional knowledge.

What type of personality do you work best with?

I work best with people, who are totally excited and extremely serious about getting their financial fitness in good shape; who would do anything to have a good sleep, feeling that they and their children would have money whatever happened to them. My programs are created so within a few months (or even weeks), you to have strategies and tools in hands and money allocated in the best interest of you and your children. I work only with people who are serious about taking good care of their needs and goals and just want to know exactly what steps to take. Products that I offer are tailored to meet their needs and their budget; they are ready to go after their goals and they do take actions.

What is expected of me?

You will be expected: to take serious look at your goals, your priorities, your habits and your action connected to your financial health at this time and finding your best qualities; to make serious commitment to your priorities and your goals, if needed – correct the direction of your habits and actions. No more self sabotages, only joyfully focused way of thinking and acting while you achieve this amazingly exciting goal: confidence and peace of mind about your wise spending and easy saving for the best financial fitness of yourself and your children, realizing that this is the only way to reach your goals and dreams with dignity.

With what type of clients you are NOT going to work?

Please know that I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who are not suited for my programs and my philosophy and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)

The Financial Fitness programs are NOT for those who have no money coming in and are absolutely financially desperate.

If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself these favours:

  1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will provide a little more peace of mind and a feeling of being financially healthier so you can focus on your Financial Fitness assignments and your BIG goals.
  2. Sign up to receive my free financial check up and you will start getting also my free e-mails. The free information will get you started towards your goals until you’re ready to work with me one-on-one.
  3. Take good care of your health and as soon as you can put little money aside, call me and ask me for a free risk management advice and money allocation.

Doing these three things, will really help you get on the way to your better financial health. When you’re ready to do more call me, and we’ll get you started. (I’m in no rush and will be here when you need me.)

Another type of person I won’t work with (without exception) is the whiner, complainer, criticizer or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?

What exactly is Moms’ Financial Fitness™ program and what does it include?

Achieving a good personal Financial Fitness for your circumstances, needs and goals begins with full and honest understanding of your current circumstances, needs and goals and the current needs of your children. Then take serious actions towards adjusting your priorities. Here’s what the System gets you to do.

1. Set your Dreams and Goals and develop a good relationship with your Money

We examine: your ideal lifestyle, your dreams and goals, your children’s dreams and goals. We will examine your strengths, your weaknesses, and your beliefs in your relationship with money; we will celebrate your good habits, your blessings and your successes. We will establish trust in the good energy of money in helping you reach your goals and dreams.

2. Examine your habits, and Stop the leaks

We will examine your spending habits and routines in connection to your family needs and your personal and professional needs; we will examine your children’s needs, habits, routines and hobbies. We will examine your needs and spending habits in any area of your life and will identify the “hidden” resources or unnecessary leaks.

3. PRIORITIZE for today needs and tomorrow goals

We will position all your current priorities and your long term goals. We will examine how they match your current circumstances, habits and actions. We will rank your today priorities and your long term goals and will make sure that you feel confident about your priority status and focus. This step will give you clarity on how you should shift your priorities on your scale and adjust your energy and focus accordingly.

4. Take ACTIONS on your priorities.

We will set strategic actions which will serve your priorities. We will analyze your circumstances and actions; we will analyze which spending will serve as “investment” and what saving makes sense for your circumstances today and your goals. We will decide towards which goals you need to take action now and towards which one should act later. We will decide what actions should be taken and which “tools” should be used. You will have in simple terms good understanding of the tools available for your purposes. We will analyze your available funds and will allocate them so they can properly work for your priorities, for your goals, your needs and for your piece of mind. You will feel confident about your money, their good energy and about your ability to manage it.

5. Risk Management and Risk Tolerance

We will analyze what type of risk taker you are and how you approach life risks. We will discuss types of risks and the risk management behavior. We will discuss which risks can jeopardize your goals and how you would manage each one of them.

6. Demystify financial products

You will gain knowledge on the main financial products available and how they can help you reach your goals. We will decide which product is appropriate for each of your goals and what funds you can allocate and how.

7. Your written Financial Fitness Plan

All the task and assignments done during the program will be finalized in a final written Financial Fitness Plan, which can guide you for the next 2-5 years or more. You will feel that you have a map to lead you towards reaching your goals. You will feel empowered, in control of you goals and your priorities. You will feel that you have strategy that you can use over and over; you keep on making your money work joyfully for you; and you are financially fit.

Congratulations!!! Your Financial Fitness system is set for you and ready to serve you.

Once you are clear on your actions and position at this moment you can decide on your next step. We can continue our work in a way of regular Financial Fitness check-ups, reviews and adjustments or additional steps on a particular goal you have; we can work on finding products which will mach your needs and your budget that can serve well your risk management strategies or your future needs.

These are the steps of my Moms’ Financial Fitness™ program that I’ve created after working with many, many clients over the last 18 years to help them achieve piece of mind and help them make their money work joyfully for them and their goals and dreams.

In addition to these 7 steps, you will learn valuable strategies to manage your priorities and money easily, to make your money work for YOU joyfully, to eliminate the fears and self sabotage.

Do your clients really feel satisfied by the work done with you?

Yes! The fact that my clients stay and work with me with 100% persistency, coming back to me for their changing and new financial needs speaks for itself that they feel really satisfied by the work with me. You can read the Testimonials of my clients on the home page of (

What results can I expect?

You can expect to:

  • Gain confidence about your abilities to save and spend wisely
  • Have a good sleep
  • Gain clear understanding of your today’s priorities and how you can easily allocate funds for serving them.
  • Create plans that will help you have money when you need it the most, in emergencies, in sickness, for your children education, for traveling, for retirement or for your new or renovated home.
  • Have clear understanding which “spending” can be considered “investment”.
  • Gain strategies of handling any changes in your financial and personal circumstances.
  • Gain knowledge and good understanding about the products available to serve your financial needs and goals

Maria, based on everything I’ve read and heard about you, I know you’re the one I want to learn from. What are my options for getting started with you?

Congratulations on making a decision for success! I’m happy to work with you to achieve your financial fitness goals…

For many years, I offered private ongoing consultations and group seminars that were exceedingly successful. Now I offer 7 week intense programs to create even better results, FASTER.

To get started with gaining your Financial Fitness, here are the different programs and options I offer for you at this time:

  1. I highly recommend that you start with the 7 Steps Moms’ Financial Fitness™ program described bellow. In this 7 weeks program you will gain confidence, knowledge, strategies and peace of mind about your finances. This individually taken program gives you a chance to focus only on your questions and concerns; you can take it together with your partner as well.The program is given as a group program as well. The group program is offered to groups of 3 to 10 moms organized by you, your business, your church or community. It costs less per person compare to the individual program. Group programs give you a chance to interact with other mothers, learn from their questions and experience and have the support of each other.
  2. Your second option is the personal Financial Fitness planning and implementation program is based on your specific Need Analysis or Risk Management requirements connected to your current, particular struggles, concerns, question and goals. We can work for a period of 2 weeks or for many months and years, depending on you and the help you need. This option will get your check up and product implementation. It will give you a stable base for your future financial fitness.


OK, I know what I want. How do we get started?

Great! Successful people take action; this is one of their most prominent characteristic. They are decisive, take educated risks, and act and they reach success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. That being said, since this feels right for you, then “go for it.”

Here’s what you do: email me or call me to confirm our Get Actuated Call, we will schedule the time to start and will set the method of payment. I’ll be happy to answer any questions you have. I can’t wait to get you started on your path to your emotional piece of mind and healthy financial fitness.

If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solutions for me?

A way to sample The Moms’ Financial Fitness™ programs is by signing in for my free financial check up and and you will start receiving my free emails to follow my blogs.

OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?

Good, sounds like you’re ready to be pulled into your future! Yes, if you have a couple of questions, just email me at or call me directly at 416.828.3808 and I’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed in reaching your goals and am honoured to be the one to help you. Let’s get going!